Michaels Companies, Inc.: Crafting Creativity and Community
- byMashi
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Michaels Companies, Inc. has become a mainstay in the arts and crafts industry. With more than 1,250 locations in the US and Canada, Michaels, the largest arts and crafts retail brand in North America, was founded in 1973 by Michael J. Dupey in Dallas, Texas.
The secret to Michaels’ success is its wide selection of items, which appeal to DIY enthusiasts, artists, and amateurs alike. Michaels is a one-stop store for all creative needs, ranging from painting and sketching tools to seasonal products, home décor, and custom frame services. Crafting is now available to everyone because to their proprietary brands, Artist’s Loft, Craft Smart, and Ashland, which offer premium materials at reasonable costs.
Beyond sales, Michaels promotes a feeling of community by hosting events, workshops, and classes inside the store. These programmes inspire people of all ages to develop their creativity, pick up new abilities, and get in touch with like-minded enthusiasts. In order to ensure that creativity flourished in spite of difficult circumstances, Michaels made adjustments during the COVID-19 epidemic by providing curbside pickup and virtual classes.
In addition, Michaels is dedicated to sustainability, working to lessen their impact on the environment through recycling initiatives and the provision of sustainable goods. Their sponsorship of neighbourhood communities and nonprofit organisations demonstrates their commitment to corporate social responsibility.
Michaels is still a popular place for people who want to express themselves via the joy of crafting since it keeps coming up with new ideas and inspiring others.